BBB 007 – Why Snowboard Shops Are Closing Down


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Welcome to episode 6 of ‘Boards, Beer & BS’ the snowboard podcast.

What is ‘Boards, Beer & BS’ about?

You know those days after a long day on the slopes and you sit down to have a few drinks with your friends while talking snowboarding and bs? This is ‘Boards, Beer & BS’, where snowboard pros and instructors talk snowboard news and topics while having a few drinks.

Topics and links from episode 7:


  • Jedidiah Tan – Snowboard instructor, founder of
"How To Pick The Perfect Snowboard Setup"
"Grab's Free Snowboard Gear Guide"
25 pages of free tips including how to pick snowboards, bindings, goggles, boots and much more!


  1. Keith ambrose says:

    I guess it’s like any other shop ..there is a stack of competition so you need to do stuff to stand out from the crowd and focus on things on line shops can’t do. We are lucky we have an awesome independent board shop in Norwich called Tribal Riders …the owners and all staff are boarders they offer unbiased advice and offer teach ins on equipment management on top of that they do trips to Hollands massive indoor slope supported by manufacturers get to try next seasons gear and talk to the experts plus get some instruction on tricks etc..that’s the way forward.

    • Yeah pretty much. Physical retail shops will never be able to compete just on pricing with online shops, so it’s all about over delivering in other ways if they want to keep customers loyal to them.

      • On the other hand, retail shops have the advantage of face to face interactions with customers. That type of communication can’t be replicated online. As much as some retailers may be struggling we are still pushing to be in shops to get our product in front of customers for good old fashion communication and exposure.

    • Hey Keith- spot on. Have dealt with tribal riders myself amazing staff- really go that extra mile and make you feel good! Can’t recommend them enough. few other good shops as well that have amazing customer service. Miss my Norwich days at the uni- & never really knew the shop until I started snowboarding after I left Norwich.

      @Jed: Great podcast- really enjoyed this one and all your points hit the nail on the head- you share the same thoughts as me in terms of customer service being such an important thing- which seems to have been lost somewhat in todays world…I have lost count of the amount of times I have gone to new season snow show’s here in the U.K to be greeted by lazy and unenthused reps who just don’t seem to care about selling their brand whatsoever. You almost feel like your bothering them when you want product information, which if they think about it- good customer service could potentially equal customer for life and constant stream of revenue from keeping a customer happy.

      As for your point about its not the people who are bringing lunch to the mountain etc or the people who hate on website advertising- or the people who use one board for 5+ yrs (nothing wrong with that!) but it is indeed those crazies who will buy plush hotels/ new board & equipment every year etc advertising on boarding websites. that really helps keep this industry alive…I actually do banner advertising and whilst a lot of people hate that stuff- you’d be surpsied how much big clients are willing to pay for space on a website!!! & to those that think that some of your favourtie websites are tfree- you are living in lala land! Hey someones got to pay for this stuff…the world can’t run on ‘free’.

      As for physical shops- with online shops offering exchange and returns with no quibbles- its just plain difficult for physical shops now to compete with that. Plus the level of goods on offer is usually limited to Burton only & one other brand in stores. I only now go if I’m desperate to get my hands on something and can’t literally wait a day!

      That all being said as we are all people who love this crazy lifestyle we are all in this together- it would bode well for manufactures to listen to their customers continuously, less attitude from the so-called ‘authentic boarder elite’ who don’t get that advertising and big corps actually keep boarding alive (sorry but it’s true!) and just lets enjoy it for what it is.

      One question for thoughts Jed: do manufactures over produce equipment etc ? and if so what happens to unsold stock that they can’t get rid of- this surely must contribute to rising overhead costs etc if skiing is indeed eroding into the boarding market what is the boarding world doing to combat the image of boarding & boost its profile (Other than Sochi exposure!lol) as here in the u.k it is very low…

      Keep the awesome podcasts! Cheers

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