So… why do we love pro snowboarders? Is it because they kick ass at snowboarding? Maybe, but I think it’s something else.
We love pro snowboarders because we love the story.
Story? Yep. Let me explain.
I’m not saying we don’t love watching them throw down double cork 1080s and drop flawless, stylish runs in the terrain park, but that’s not the reason we follow most pro snowboarders.
We love them because they tell us a story of someone who overcame the hours of crashing and training and injuries to get to where they are today. It’s the difficulties they had to overcome that make us appreciate what they do.
While we may not have a huge desire to become pro snowboarders ourselves, we still like to see that it’s possible.
In a world where most of us live average lives and work at average jobs, we like to see someone who went against the odds and came out on top.
It’s the Jeremy Lin effect.
You may have heard the story of Jeremy Lin earlier this year and how he went from 3rd string benchwarmer to the biggest star in the NBA over the course of a few weeks.
His story exploded and it’s wasn’t just because he was a good basketball player. Heck, there were plenty of other guys playing just as well as he was.
It was his story. It was the fact that he was weeks away from being dropped from the NBA. It was the fact that he was sleeping on his teammate’s coach and that multiple teammates had to be injured before they even considered letting him play.
The story is what grabs us and makes us follow along.
Let’s go way back…
Remember when we were kids and we had all those crazy ideas and adventures? What happened to that? I’ll tell you that happened, we ‘grew up’.
We love living through stories of pro snowboarders and amazing athletes because they’re doing some crazy epic stuff and somewhere along the line we let that part of us die.
We left behind that childlike part of us that had dreams and thought anything was possible. We had to ‘grow up’ at some point right? Screw that.
Why does growing up mean we have to live boring, mediocre lives where the biggest hi-light of our lives is the 2 weeks of vacation we get away from our life?
It’s a stupid way to live. I say let’s change it. Go do something epic.
I’m not saying go out and become a pro snowboarder, but weren’t there other awesome things you wanted to do when you were a kid?
Go bungee jumping. Go drive a race car. Go see the world. That’s a lot of epic stuff you can do instead of just watching other people do it.
Case in point: