You guys know I’m usually pretty harsh on snowboard companies that treat their customers like walking wallets instead of real people, but here’s a different question…
How can you tell when a snowboard company is doing things the right way?
Well besides the obvious fact that smart companies build relationships and actively interact with their customers, I think the other big sign of a great snowboard company is what I call a win/win scenario.
What is a win/win scenario?
The fact is marketing is insanely powerful. You can sell basically anything if you’re a good enough marketer, but the problem is sometimes marketing can be used to manipulate people the wrong way and it can leave a sour taste in your mouth later.
It’s like a used car salesman that just wants to take your money, without really caring how it works out for you. That’s a win for them and a lose for you.
However, I think the sign of a good snowboard company (or any good company really) is that both the customer and the business win and it’s not just some marketing play to grab money and run while leaving you with a subpar product for your needs.
For example, notice how some things on Snomie require an email address? Getting our free snowboard gear guide requires an email. Our free snowboard lessons require an email. Our beginner tutorial series requires an email.
I require an email because I want to build a relationship with you and make you a regular reader of Snomie. So I’m winning by getting your email because it allows me to build our readership.
However, you guys also win because in return for your email, I give you free guides, lessons, tutorials and tips. I’m not taking your email and spamming you with useless junk like some companies do with their email list.
That’s a win/win scenario. I win because I get an email and I can build a relationship over time with you as a regular reader, then later as a customer. You win because you get free snowboard tips and lessons.
The bottom line
It’s not about manipulating snowboarders to get a product or service, but rather if a company is doing things right, people should be HAPPY after handing over their hard earned money because they know they got an awesome product in exchange for their money (or time or information or something else they have to give up).
It’s like when I buy a new snowboard that works out great, I’m happy to hand over my money because the product rocks. However, if the snowboard is all hype and the marketing lied to me and I hand over my hard earned money, I’m going to be bummed when it doesn’t live up to what I was sold on.
I think that’s where a lot of snowboard businesses and businesses in general go wrong. They go for the quick buck, make money off customers now, then the marketing wears off and customers start to regret their purchase.
That’s not how you build a company that’s going to be around for the long term.
A great snowboard business has a great product, has customers happy to buy their product, then has satisfied customers who continue to be happy with their product AFTER the marketing hype wears off.
Instead of marketing being a way to manipulate snowboarders into buying a product, it becomes a way to share the awesomeness of your product with people who will gladly pay money for it.
At least that’s how I see things with business and marketing.
ps: I’ve moved into my new apartment in Korea, it’s unfurnished so the last few days has been just running around trying to find the cheapest version of all the basic essentials like a bed to sleep in at night.
Still waiting for my desk to arrive so I can actually sit down and work without my back yelling at me, which is why I haven’t resumed uploading more trick tip videos yet, but for now I’m doing what I can working from the floor. Will drop by an internet cafe to sit down and upload another trick tip video or two tomorrow.
Oh and I’ll definitely do a vlog of the apartment/korea once my desk gets here and I tidy things up and throw all the boxes/packaging out… right now it’s literally just a bed, boxes/packaging everything and my work stuff + computer cables all over the floor.